Abell Point Marina has long been a major gateway to the Whitsundays for the boating community.
New owner of Abell Point Marina Paul Darrouzet, is currently in the process of developing a multi-million dollar transformation to become the Whitsundays’ most vibrant marina precinct. With the birth of the new brand, Abell Point Marina will offer state of the art facilities and luxury conveniences without compromising on value.
With direct access to the township of Airlie Beach, we will offer outstanding choice, exceptional personalised service and an atmosphere that is refreshingly down to earth.
To maximise this opportunity, we have developed a new brand that brings our shared vision to life.
And the most important part of our new brand is you.
Abell Point Marina is evolving and now has a logo tag line – “Stay. Play. Explore.”
This positioning statement is an open invitation for passionate mariners to consider Abell Point Marina in a new light. This line aligns strongly with the Marina’s desire to be seen as welcoming, service-oriented and friendly. The line neatly sums up the appeal of Abell Point Marina – a place to moor and stay for a while, a place where there are enjoyable activities on offer and a gateway to Airlie Beach region and the glorious Whitsundays.